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10/16/24, 12:01 PM MAJRA showcases AI-powered CSR initiatives at GITEX Global - Health Magazine

MAJRA showcases AI-powered CSR initiatives at GITEX Global 2024
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October 14, 2024

The National CSR Fund – MAJRA will discuss the potential for AI-powered CSR initiatives, during its participation in the
th
44 edition of GITEX Global 2024. As part of its mission to integrate cutting-edge technologies into the context of corporate
social responsibility (CSR) in the UAE, Majra will head a number of panel discussions and workshops at the event, which is one
of the world’s largest technology exhibitions, held at the Dubai World Trade Centre from October 14 to 18, 2024.

Speaking on the significance of the authority’s participation, Sarah Shaw, Director of Majra – the National CSR Fund, said:
“We are delighted to be participating in GITEX 2024, which presents a unique opportunity to highlight how we will utilize
cutting-edge technology to advance CSR initiatives. At Majra, we firmly believe that artificial intelligence (AI) can bring about
significant, sustainable change in implementing and developing CSR programs in accordance with international best practices.
Incorporating AI and advanced technologies into our CSR strategies will contribute to new innovative solutions to better address
environmental and social challenges and support the UAE’s broader sustainability agenda.”

Majra is set to collaborate with global thought leaders and experts to discover new strategies, with a particular emphasis on using
AI and big data to enhance the efficiency and influence of CSR initiatives and attain its objectives. The federal arm’s
participation will also highlight the pivotal role that AI and big data can play in advancing the UAE’s sustainability objectives, as
well as its alignment with the country’s vision for an economic model driven by knowledge and innovation.

During its participation, Majra will host a panel discussion on ‘Leveraging AI for CSR Initiatives‘, which will take place on
October 15 and will look at how AI can improve the implementation of CSR programs across the UAE. On October 16, MAJRA

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