Page 57 - MAJRA PR REPORT - OCTOBER 2024

Majra is set to collaborate with global thought leaders and experts to discover new strategies, with a
particular emphasis on using AI and big data to enhance the efficiency and influence of CSR
initiatives and attain its objectives. The federal arm’s participation will also highlight the pivotal role
that AI and big data can play in advancing the UAE's sustainability objectives, as well as its
alignment with the country's vision for an economic model driven by knowledge and innovation.

During its participation, Majra will host a panel discussion on 'Leveraging AI for CSR Initiatives',
which will take place on October 15 and will look at how AI can improve the implementation of CSR
programs across the UAE.

On October 16, MAJRA will be leading a workshop on ‘The Importance of Private Sector Companies’
Participation in Disclosing Their CSR and Sustainability Initiative in Building a CSR Ecosystem in
UAE.’

The session will look at how CSR disclosures contribute to the development of a strong corporate
social responsibility framework in the UAE. The discussion will further emphasise how reporting
transparency can promote accountability, encourage sustainable practices, and help create a more
responsible business environment that is in line with the national priorities of the UAE.

Additionally, Majra’s platform, held within the Telecommunications and Digital Government
Regulatory Authority (TDRA) pavilion, will highlight the Fund's most significant CSR projects
launched during the past phase in an effort to promote responsible business practices in the
private sector.

Among these initiatives is the ‘Impact Seal,’ which has become a national symbol for corporate
social responsibility. The program measures and rewards the institutional performance of private
companies for their sustainable practices that align with environmental, social, and governance
(ESG) standards, as well as the UN Sustainable Development Goals (SDGs) and national priorities.

By participating in these insightful discussions, Majra reaffirms its commitment to shaping the
future of CSR and sustainability in the UAE with the support of the private sector. It also reflects
Majra’s aim to strengthen its leadership in driving positive change within the evolving technological
landscape and promoting sustainable practices and innovation in corporate responsibility.

https://en.aletihad.ae/news/business/4522148/gitex-global-2024--majra-showcases-ai-powered-
csr-initiative