Page 56 - MAJRA PR REPORT - OCTOBER 2024

GITEX Global 2024: MAJRA showcases AI-powered

CSR initiatives

GITEX Global 2024: MAJRA showcases AI-powered CSR initiatives
14 Oct 2024 22:46

Dubai (Aletihad)

The National CSR Fund – MAJRA will discuss the potential for AI-powered CSR initiatives, during its
participation in the 44th edition of GITEX Global 2024.

As part of its mission to integrate cutting-edge technologies into the context of corporate social
responsibility (CSR) in the UAE, Majra will head a number of panel discussions and workshops at
the event, which is one of the world's largest technology exhibitions, held at the Dubai World Trade
Centre from October 14 to 18, 2024.

Speaking on the significance of the authority’s participation, Sarah Shaw, Director of Majra – the
National CSR Fund, said: “We are delighted to be participating in GITEX 2024, which presents a
unique opportunity to highlight how we will utilise cutting-edge technology to advance CSR
initiatives. At Majra, we firmly believe that artificial intelligence (AI) can bring about significant,
sustainable change in implementing and developing CSR programs in accordance with
international best practices. Incorporating AI and advanced technologies into our CSR strategies
will contribute to new innovative solutions to better address environmental and social challenges
and support the UAE's broader sustainability agenda.”

https://en.aletihad.ae/news/business/4522148/gitex-global-2024--majra-showcases-ai-powered-
csr-initiative