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10/16/24, 12:00 PM MAJRA showcases AI-powered CSR initiatives at GITEX Global 2024 - Middle East Business News and Information - mid-east.info
MAJRA showcases AI-powered CSR

initiatives at GITEX Global 2024

October 15, 2024 11

The National CSR Fund – MAJRA will discuss the potential for AI-powered CSR initiatives,
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during its participation in the 44 edition of GITEX Global 2024. As part of its mission to
integrate cutting-edge technologies into the context of corporate social responsibility (CSR) in
the UAE, Majra will head a number of panel discussions and workshops at the event, which is
one of the world’s largest technology exhibitions, held at the Dubai World Trade Centre from

October 14 to 18, 2024.

Advertise here.

Speaking on the significance of the authority’s participation, Sarah Shaw, Director of Majra –

the National CSR Fund, said: “We are delighted to be participating in GITEX 2024, which
presents a unique opportunity to highlight how we will utilise cutting-edge technology to

advance CSR initiatives. At Majra, we firmly believe that artificial intelligence (AI) can bring
about significant, sustainable change in implementing and developing CSR programs in
accordance with international best practices. Incorporating AI and advanced technologies into

our CSR strategies will contribute to new innovative solutions to better address environmental
and social challenges and support the UAE’s broader sustainability agenda.”

Majra is set to collaborate with global thought leaders and experts to discover new strategies,

with a particular emphasis on using AI and big data to enhance the efficiency and influence of
CSR initiatives and attain its objectives. The federal arm’s participation will also highlight the

pivotal role that AI and big data can play in advancing the UAE’s sustainability objectives, as
well

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