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10/16/24, 12:01 PM MAJRA showcases AI-powered CSR initiatives at GITEX Global 2024 - Middle East Business News and Information - mid-east.info

as its alignment with the country’s vision for an economic model driven by knowledge and
innovation.

During its participation, Majra will host a panel discussion on ‘Leveraging AI for CSR Initiatives’,
which will take place on October 15 and will look at how AI can improve the implementation of

CSR programs across the UAE. On October 16, MAJRA will be leading a workshop on ‘The
Importance of Private Sector Companies’ Participation in Disclosing Their CSR and

Sustainability Initiative in Building a CSR Ecosystem in UAE.’ The session will look at how CSR
disclosures contribute to the development of a strong corporate social responsibility framework

in the UAE. The discussion will further emphasise how reporting transparency can promote
accountability, encourage sustainable practices, and help create a more responsible business

environment that is in line with the national priorities of the UAE.

Additionally, Majra’s platform, held within the Telecommunications and Digital Government

Regulatory Authority (TDRA) pavilion, will highlight the Fund’s most significant CSR projects
launched during the past phase in an effort to promote responsible business practices in the

private sector. Among these initiatives is the ‘Impact Seal,’ which has become a national
symbol for corporate social responsibility. The program measures and rewards the institutional

performance of private companies for their sustainable practices that align with environmental,
social, and governance (ESG) standards, as well as the UN Sustainable Development Goals

(SDGs) and national priorities.

By participating in these insightful discussions, Majra reaffirms its commitment to shaping the

future of CSR and sustainability in the UAE with the support of the private sector. It also
reflects Majra’s aim to strengthen its leadership in driving positive change within the evolving

technological landscape and promoting sustainable practices and innovation in corporate
responsibility.

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