Page 80 - AJMAN TOURISM PR REPORT - October 2024

The newly launched ATDD website and digital services system offer a more interactive and user-
friendly interface, designed to meet the highest government quality standards. The updated website
features an AI-powered smart personal assistant that can handle customer inquiries, service
procedures, requirements, and fees, in addition to tourist guidance services such as information
about the emirate, tourist sites, museums, and activities. The new website’s smart personal
assistant allows users to make direct calls to customers via audio, video, or screen sharing,
allowing them to talk and share their screen with the customer happiness and service staff,
catering to their requirements in record time without having to visit the department headquarters.
Additionally, the website provides access to all government services and tourism information, such
as reports, decrees, and resolutions, along with quick services and open data.

‘Plan Your Trip’ Platform

ATDD launched the ‘Plan Your Trip’ platform, another innovation showcased at GITEX, which is fully
AI-based and designed to help visitors customise their tourism itineraries. Users can interact with
the system through the AI-powered smart assistant ‘ChatGPT’ or by filling out an e-form to receive a
detailed plan that includes tourist attractions, activities, events, and restaurant recommendations
aligned with their preferences.

Automated Backend Operations for Employees

Additionally, Ajman Tourism Development Department has worked to improve, develop and
automate employees’ backend operations by developing a system that allows for the adjustment
and addition of new services quickly and easily, without the need to write complex software codes.
The system streamlines and enhances the management of government service procedures, fees,
and other requirements.

H.E. Mahmood Khaleel Alhashmi, Director General of Ajman Tourism Development
Department, said: “We are pleased to demonstrate our commitment to enhancing digital
transformation in Ajman’s tourism sector at GITEX Global 2024, a leading technology event. Our
participation will focus on unveiling innovative tech services and highlighting key projects that
enhance the Emirate’s tourism landscape, driving it towards a more positive and sustainable
future.”

His Excellency added: “On the sidelines of GITEX, we have launched many innovative AI-driven
digital services designed to analyse data and enable faster, more accurate decision-making. These
advancements contribute to delivering exceptional digital experiences aligned with our strategy to
create proactive solutions that enhance visitor and tourist satisfaction, positioning Ajman as a
leader in smart and sustainable tourism destinations.”

Ajman Tourism Development Department is dedicated to strengthening the tourism sector in the
emirate of Ajman by providing innovative digital services based on the latest technologies. By
focusing on future-ready digital services, ATDD remains committed to continuously improving the
tourism experience and bolstering Ajman’s position as a top tourism destination.

https://www.traveldailynews.com/organizations/ajman-tourism-development-department-unveils-
innovative-ai-driven-digital-services-at-gitex-2024/