Page 549 - MOE ENGLISH PR REPORT - FEBRUARY 2024

2/26/24, 8:22 AM Emirates Tourism Council launches Tourism Charter to unify national efforts to boost the sector’s sustainable growth
global travel and tourism landscape and foster collaboration among the seven emirates to
enhance tourism destinations and products.

The launch took place during an event held alongside the second meeting of the Emirates

Tourism Council for 2024, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy
and Chairman of the Council, with the participation of directors and general managers of

local tourism authorities in the country.

H.E. Bin Touq emphasized that the UAE, under the guidance of its wise leadership, places
significant emphasis on enhancing and nurturing the tourism sector in line with highest

international standards, which has solidified the country’s status as a thriving global
tourism hub.

H.E. said: “The launch of the National Tourism Charter marks a significant new milestone

in boosting the regional and global leadership and competitiveness of UAE tourism. It will
enhance collaboration and synergy among the seven emirates in further developing

tourism destinations and products, facilitating collective endeavors to generate fresh
opportunities and potentials that drive the sector’s growth and prosperity. Additionally, it

seeks to encourage investments in diverse tourism activities in line with the ‘We the UAE

2031’ vision.

Boosting sustainability of the tourism Sector

H.E. Bin Touq added: “The National Tourism Charter is built upon six core principles:

economic development, Emirati values, environmental sustainability, cooperation,
innovation, and interdependence. These principles collectively aim to create an appealing

and secure national tourism environment, offer top-notch integrated services, and

enhance the diversity of the national economy.”

The Minister of Economy added that the Emirates Tourism Council will swiftly work

towards realizing the charter's goals and principles in collaboration with all relevant

tourism bodies and private sector entities in the country.

Increasing Emiratization rates in the tourism sector

https://www.zawya.com/en/press-release/government-news/emirates-tourism-council-launches-tourism-charter-to-unify-national-efforts-to-boost-the-s… 2/5