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2/26/24, 8:22 AM Latest News
The launch took place during an event held alongside the second meeting of the Emirates

Tourism Council for 2024, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy and

Chairman of the Council, with the participation of directors and general managers of local
tourism authorities in the country.

H.E. Bin Touq emphasized that the UAE, under the guidance of its wise leadership, places

significant emphasis on enhancing and nurturing the tourism sector in line with highest

international standards, which has solidified the country’s status as a thriving global tourism

hub.

H.E. said: “The launch of the National Tourism Charter marks a significant new milestone in
boosting the regional and global leadership and competitiveness of UAE tourism. It will

enhance collaboration and synergy among the seven emirates in further developing tourism

destinations and products, facilitating collective endeavors to generate fresh opportunities and

potentials that drive the sector’s growth and prosperity. Additionally, it seeks to encourage

investments in diverse tourism activities in line with the ‘We the UAE 2031’ vision.

Boosting sustainability of the tourism Sector
H.E. Bin Touq added: “The National Tourism Charter is built upon six core principles:

economic development, Emirati values, environmental sustainability, cooperation, innovation,

and interdependence. These principles collectively aim to create an appealing and secure

national tourism environment, offer top-notch integrated services, and enhance the diversity

of the national economy.”
The Minister of Economy added that the Emirates Tourism Council will swiftly work towards

realizing the charter's goals and principles in collaboration with all relevant tourism bodies and

private sector entities in the country.

Increasing Emiratization rates in the tourism sector

H.E. Bin Touq said: “The National Tourism Charter reinforces the UAE’s commitment to

increasing Emiratization in tourism industry in collaboration with relevant bodies by creating
job opportunities for UAE citizens across diverse tourism activities and sectors. It also aims to

foster unity and synergy among the seven emirates in developing tourism destinations and

products and generating opportunities and resources that fuel sustainable growth in the

UAE's tourism sector.”

Supporting the UAE Tourism Strategy 2031

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