Page 551 - MOE ENGLISH PR REPORT - FEBRUARY 2024

2/26/24, 8:22 AM Emirates Tourism Council launches Tourism Charter to unify national efforts to boost the sector’s sustainable growth
The latest Emirates Tourism Council meeting also discussed the promotion of the national
tourism identity at international exhibitions and conferences. These include participation in

key events such as ITB Berlin and the Arabian Travel Market, in collaboration with local

tourism authorities. The meeting also discussed the progress in implementing the
recommendations from the previous council meeting.

Formation of a national team for enhancing tourism data

During the meeting, the Council approved the formation of a national team dedicated to
enhancing tourism data and statistics within the country. This initiative involves crafting

diverse programs and plans, identifying and utilizing tourism data sources, overseeing the
implementation of the Tourism Satellite Account project, and collaboration between

federal and local entities to establish a unified digital national database specifically for

tourism data.

Review of ‘World's Coolest Winter’ Campaign results

The Emirates Tourism Council assessed the results and achievements of the 4th edition of

the ‘World's Coolest Winter’ campaign, which commenced on January 9, 2024, under the
theme ‘Unforgettable Stories’. The primary goal was to boost domestic tourism nationwide

and allure tourists from around the globe to experience winter in the UAE. The country's
allure lies in a blend of its exceptional climate, key entertainment, cultural, and natural

attractions, and diverse environmental, sports, and recreational activities.

-Ends-

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