Page 555 - MOE ENGLISH PR REPORT - FEBRUARY 2024
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2/26/24, 8:22 AM Latest News
The Emirates Tourism Council assessed the results and achievements of the 4th edition of
the ‘World's Coolest Winter’ campaign, which commenced on January 9, 2024, under the
theme ‘Unforgettable Stories’. The primary goal was to boost domestic tourism nationwide
and allure tourists from around the globe to experience winter in the UAE. The country's allure
lies in a blend of its exceptional climate, key entertainment, cultural, and natural attractions,
and diverse environmental, sports, and recreational activities.
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