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2/26/24, 8:22 AM Emirates Tourism Council launches Tourism Charter to unify national efforts - Middle East News 247
international standards, which has solidified the country’s status as a thriving global tourism

hub.

H.E. said: “The launch of the National Tourism Charter marks a significant new milestone in

boosting the regional and global leadership and competitiveness of UAE tourism. It will
enhance collaboration and synergy among the seven emirates in further developing tourism

destinations and products, facilitating collective endeavors to generate fresh opportunities and

potentials that drive the sector’s growth and prosperity. Additionally, it seeks to encourage

investments in diverse tourism activities in line with the ‘We the UAE 2031’ vision.

Boosting sustainability of the tourism Sector

H.E. Bin Touq added: “The National Tourism Charter is built upon six core principles:

economic development, Emirati values, environmental sustainability, cooperation, innovation,

and interdependence. These principles collectively aim to create an appealing and secure

national tourism environment, offer top-notch integrated services, and enhance the diversity
of the national economy.”

The Minister of Economy added that the Emirates Tourism Council will swiftly work towards

realizing the charter’s goals and principles in collaboration with all relevant tourism bodies

and private sector entities in the country.

Increasing Emiratization rates in the tourism sector

H.E. Bin Touq said: “The National Tourism Charter reinforces the UAE’s commitment to
increasing Emiratization in tourism industry in collaboration with relevant bodies by creating

job opportunities for UAE citizens across diverse tourism activities and sectors. It also aims to

foster unity and synergy among the seven emirates in developing tourism destinations and

products and generating opportunities and resources that fuel sustainable growth in the
UAE’s tourism sector.”

Supporting the UAE Tourism Strategy 2031

H.E. explained that the National Tourism Charter is geared towards achieving the goals set by

the UAE’s National Tourism Strategy 2031. The goals are: boosting the UAE’s reputation as a
premier global tourism hub, cementing its position as a top tourism destination, increasing the

sector’s contribution to the national GDP to AED 450 billion, attracting fresh investments

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