Page 550 - MOE ENGLISH PR REPORT - FEBRUARY 2024

2/26/24, 8:22 AM Emirates Tourism Council launches Tourism Charter to unify national efforts to boost the sector’s sustainable growth
H.E. Bin Touq said: “The National Tourism Charter reinforces the UAE’s commitment to
increasing Emiratization in tourism industry in collaboration with relevant bodies by

creating job opportunities for UAE citizens across diverse tourism activities and sectors. It

also aims to foster unity and synergy among the seven emirates in developing tourism
destinations and products and generating opportunities and resources that fuel

sustainable growth in the UAE's tourism sector.”

Supporting the UAE Tourism Strategy 2031

H.E. explained that the National Tourism Charter is geared towards achieving the goals

set by the UAE’s National Tourism Strategy 2031. The goals are: boosting the UAE's
reputation as a premier global tourism hub, cementing its position as a top tourism

destination, increasing the sector's contribution to the national GDP to AED 450 billion,

attracting fresh investments totaling AED 100 billion to the national tourism industry, and
drawing in 40 million hotel guests by the next decade.

Strategic partners of the National Tourism Charter

The strategic partners of the initiative include Emirates Airlines, Etihad Airways, Air Arabia,
Anantara Resorts, Umm Al Quwain Beach Hotel, HYM Investments, Al Hamra Group,

Rotana Hotels Group, Sharjah Investment and Development Authority ‘Shurooq’, Emaar
Hospitality Group, Jumeirah Group, and InterContinental Hotels and Resorts Group in the

Middle East, Africa, and India region.

Groundbreaking Achievements in the UAE’s Tourism Sector

During the meeting, H.E. Bin Touq highlighted a series of remarkable accomplishments
made by the UAE tourism industry. These include a surge in hotel revenues across the

country to AED 43.5 billion in 2023, marking a 15 per cent growth from 2022. Additionally,
the number of guests in the UAE hotels reached 28 million in 2023, up 11 percent from

2022, with a total of 97.3 million hotel nights. The hotel occupancy rate also peaked at 75.4

per cent in 2023, surpassing the 71.2 per cent recorded in 2022, making it one of the
highest globally.

Promoting national tourism identity at international exhibitions

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