Page 7 - UNIFONIC PR REPORT MAY 2024

Press Release

latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping
businesses in the region redefine their communication strategies,” he added.

Unifonic’s adoption of conversational AI for automating customer journeys marks a
transformative shift with wide-ranging impacts on businesses. By leveraging platforms including
WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies.
With its progressive approach, the company is poised to reshape customer experiences and
restructure business communication.

Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel
conversations, integrate systems, and set triggers and events that lead to meaningful actions. This
helps to boost confidence in digital marketing strategies. By performing detailed analysis and
optimization, Unifonic provides comprehensive tracking for highly effective performance
marketing campaigns on platforms like Instagram and Facebook.

Similarly, the company's ability to provide Customer Support Automation is transforming
customer support through various automation techniques. By providing agents with a
comprehensive view of conversations, purchase history, and other important attributes, the
company enhances interactions and improves customer satisfaction. This highlights the positive
impact of automated support on customer service.

Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement
platform empowers brands to build connections effortlessly and instantly with customers across
various channels. It helps companies leverage advanced technologies and a robust integration
ecosystem for personalised omnichannel customer journeys.

The company offers unique services that go beyond the usual boundaries, creating a customized
communication system that enhances the relationship between brands and customers. Furthermore,
Unifonic's participation in Seamless Middle East 2024, with its focus on Conversational Marketing
Automation and Customer Support Automation, underscores its proficiency in advanced customer

engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.

Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing
on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator

and leader in AI-powered communications. The event commenced on May 14, 2024, at Dubai
World Trade Center (DWTC) and will run until May 16, 2024.

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