Page 409 - MOET ENGLISH PR REPORT

Page 409 - MOET ENGLISH PR REPORT - JUNE 2025

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6/19/25, 9:27 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions
Her Excellency visited the UAE Pavilion at the exhibition, where she was briefed on the most prominent
projects and innovations presented by Emirati small and medium-sized enterprises (SMEs), particularly
those specializing in tourism and related sectors. She praised the digital solutions and services
developed by these companies and highlighted their role in offering innovative solutions that serve the

community.

During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored the
importance of localizing advanced technologies and artificial intelligence in the development of
hospitality services and tourism destinations, in line with international best practices. She noted that

technology has become a key enabler in delivering distinctive tourism experiences, improving service
quality, and enhancing the competitiveness of the sector.

Her Excellency also toured pavilions of several other international companies operating in the fields of
advanced technology, artificial intelligence, and digital solutions. She was apprised of the latest
innovations in these fields, which are reshaping the future of digital economy and advancing smart

tourism.

VivaTech is the largest technology event and startup exhibition in Europe. This year's edition attracted
approximately 165,000 visitors, and featured more than 13,500 startups, along with 3,500 exhibitors and
3,200 investors, serving as a unique platform for accelerating innovation, exchanging ideas, and

building strategic partnerships.