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6/19/25, 9:28 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions to develop tourism…

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Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced
solutions to develop tourism products and destinations

Home >> Local News and Government

Abu Dhabi, June 18, 2025:

Her Excellency Shaikha Nasser Al Nowais, Secretary-General-elect of the United Nations World Tourism Organization (UNWTO) for the
2026–2029 term, participated in VivaTech 2025 exhibition and forum, held under the theme 'New Frontiers of Innovation.' The latest edition of
the event saw extensive participation from decision-makers, business leaders, and innovation pioneers from around the world.

Her Excellency visited the UAE Pavilion at the exhibition, where she was briefed on the most prominent projects and innovations presented
by Emirati small and medium-sized enterprises (SMEs), particularly those specializing in tourism and related sectors. She praised the digital
solutions and services developed by these companies and highlighted their role in offering innovative solutions that serve the community.

During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored the importance of localizing advanced
technologies and artificial intelligence in the development of hospitality services and tourism destinations, in line with international best
practices. She noted that technology has become a key enabler in delivering distinctive tourism experiences, improving service quality, and
enhancing the competitiveness of the sector.

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