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6/19/25, 9:28 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions to develop tourism…
Shaikha Al Nowais participates in VivaTech 2025
in Paris, highlights importance of localizing
advanced solutions to develop tourism products
and destinations
June 18, 2025
Her Excellency Shaikha Nasser Al Nowais, Secretary-General-elect of the United Nations World
Tourism Organization UNWTO for the 2026–2029 term, participated in VivaTech 2025 exhibition
and forum, held under the theme “New Frontiers of Innovation.” The latest edition of the event
saw extensive participation from decision-makers, business leaders, and innovation pioneers
from around the world.
Advertise here.
Her Excellency visited the UAE Pavilion at the exhibition, where she was briefed on the most
prominent projects and innovations presented by Emirati small and medium-sized enterprises
(SMEs), particularly those specializing in tourism and related sectors. She praised the digital
solutions and services developed by these companies and highlighted their role in offering
innovative solutions that serve the community.
During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored
the importance of localizing advanced technologies and artificial intelligence in the development
of hospitality services and tourism destinations, in line with international best practices. She
noted that technology has become a key enabler in delivering distinctive tourism experiences,
improving service quality, and enhancing the competitiveness of the sector.
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