Page 411 - MOET ENGLISH PR REPORT - JUNE 2025

6/19/25, 9:28 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions to develop tourism…
under the theme 'New Frontiers of Innovation.' The latest edition of the event saw extensive participation from
decision-makers, business leaders, and innovation pioneers from around the world.

Her Excellency visited the UAE Pavilion at the exhibition, where she was briefed on the most prominent
projects and innovations presented by Emirati small and medium-sized enterprises (SMEs), particularly those
specializing in tourism and related sectors. She praised the digital solutions and services developed by these
companies and highlighted their role in offering innovative solutions that serve the community.

During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored the importance
of localizing advanced technologies and artificial intelligence in the development of hospitality services and

tourism destinations, in line with international best practices. She noted that technology has become a key
enabler in delivering distinctive tourism experiences, improving service quality, and enhancing the
competitiveness of the sector.

Her Excellency also toured pavilions of several other international companies operating in the fields of
advanced technology, artificial intelligence, and digital solutions. She was apprised of the latest innovations in
these fields, which are reshaping the future of digital economy and advancing smart tourism.

VivaTech is the largest technology event and startup exhibition in Europe. This year's edition attracted
approximately 165,000 visitors, and featured more than 13,500 startups, along with 3,500 exhibitors and

3,200 investors, serving as a unique platform for accelerating innovation, exchanging ideas, and building
strategic partnerships.

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