Page 412 - MOE ENGLISH PR REPORT - JUNE 2024

6/24/24, 3:33 PM Supreme Committee for Consumer Protection
transparency in prices of consumer goods and enabling consumers to choose suitable

products by comparing prices, in line with global best practices in consumer protection.

The committee also emphasized the importance of the code of conduct, which will be issued

by a cabinet resolution as a guideline for organizing the contractual relationship between the
supplier and the retailer.

H.E. Bin Touq pointed out that the Ministry of Economy continues its efforts to supervise all

sales outlets across the country to ensure that there are no unjustified price hikes violating the
Consumer Protection Law, its executive regulations, and Cabinet Decision No. 120 of 2022.

This is done in cooperation with all relevant economic development departments, local and

federal authorities, to enhance consumer protection in the country. He further explained that
these supervisory efforts have resulted in 284 inspection rounds since the beginning of 2023

until now. Meanwhile, the Ministry has also received 80 requests for the recall of 109,651

defective car parts since the beginning of 2023 until the end of the third quarter.

The Minister of Economy emphasized that the main objective of imposing these

administrative penalties and fines on violators is to enable sound consumer practices by

increasing compliance with the UAE’s laws and regulations. He expressed his confidence that
these efforts will contribute to reducing violations of consumer protection law.

Moreover, H.E. pointed out that the executive regulations of Federal Law No. 15 of 2020

regarding consumer protection, issued by Cabinet Decision No. 66 of 2023, will contribute to
deterring violators through the introduction of administrative penalties and fines. The fines

issued during inspections start from the issuance of a warning on removal from the

commercial register and go up. A total of 46 violators were charged with fines ranging
between AED 50,000 to AED 1 million.

The committee also discussed its plan to raise financial awareness among consumers

through experts and global specialists. H.E. Bin Touq confirmed that the Ministry of Economy
continuously runs awareness campaigns via traditional media, as well as social media, to

promote a positive and healthy consumption culture. This includes encouraging consumers to

choose from among the many options available in the country’s markets based on their needs
and budgets and avoid overbuying, and highlighting the importance of saving invoices for

future purposes.

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