Page 258 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:22 PM UAE's Minister of Economy inaugurates World of Coffee 2024
both the country and the region. It further emphasises Dubai's prominent role as a

hub for creativity and innovation in the coffee industry."Aleeshia Bailey, President,

JAMROCK GREEN CORPS, said, "We are thrilled to participate in the World of

Coffee Dubai for the first time, acknowledging the global significance of this event

which is focused on the coffee industry. The exhibition offers us a unique

opportunity to showcase our products both locally and globally, connecting with

coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our

primary goal is to highlight our commitment to ensuring the excellence of our

coffee products through a range of practices. These practices include the use of

organic fertilisers, cultivating coffee beans at elevations ranging from 3,500 to

5,000 ft., growing coffee beans in volcanic soil, and selecting distinct varieties such

as Arabica, Typica, and Geisha. Our coffee varieties have received certification

from the Jamaica Agricultural Commodities Regulatory."The World of Coffee 2024

aligns with the steady expansion of the coffee industry in the region. Market studies

and analyses predict continued growth in the coffee market in the coming years.

According to Data Bridge Market Research, the value of the coffee and Espresso

drinks market in the MENA region is expected to reach around US$1.33 billion by

2030, increasing from approximately USD 1.085 billion in 2022, with an

anticipated Compound Annual Growth Rate (CAGR) of 2.6 per cent over the

specified timeframe. (ANI/WAM)

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