Page 256 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:22 PM UAE's Minister of Economy inaugurates World of Coffee 2024
significant global interest, with 51 countries participating in its activities. The

exhibition will run until January 23, 2024.

Bin Touq, accompanied by Timur Abdiljalil, Consul General of Kyrgyz Republic in

Dubai and the Northern Emirates and Khalid Al Hammadi, Senior Vice President of

DXB Live along with Yannis Apostolopoulos, Chief Executive Officer, The

Specialty Coffee Association (SCA), toured the pavilions featured in the exhibition.

He lauded the impressive influx of visitors and the wide participation of brands and

exhibitors from across the globe. He commended the event organisation's efficiency

and praised the hard work of the teams involved.

During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and

Brew Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024

UAE National Barista Latte Art Championships.

The competitions present participants with the chance to qualify for the esteemed

World Barista Championship. In addition, Bin Touq observed the preparations for
both the Coffee Design Awards and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry,

emphasizing the need for responsible practices to ensure a continuous coffee supply.

The Expo showcases regional market growth and addresses the increasing demand

for speciality coffee.

It features lectures and workshops on the sustainable coffee movement, promoting

eco-friendly agricultural practices and aiming to preserve biodiversity and improve

coffee quality.

On the inaugural day, a diverse array of events and activities were held, among

which 2 sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat

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