Page 252 - MOE ENGLISH PR REPORT - JANUARY 2024

along with Yannis Apostolopoulos, Chief Executive Officer, The Specialty Coffee

Association (SCA), toured the pavilions featured in the exhibition.

He lauded the impressive influx of visitors and the wide participation of brands and

exhibitors from across the globe. He commended the event organisation’s efficiency

and praised the hard work of the teams involved.

During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and Brew

Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE
National Barista Latte Art Championships.

The competitions present participants with the chance to qualify for the esteemed World

Barista Championship. In addition, Bin Touq observed the preparations for both the
Coffee Design Awards and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry,

emphasizing the need for responsible practices to ensure a continuous coffee supply.
The Expo showcases regional market growth and addresses the increasing demand for

speciality coffee.

It features lectures and workshops on the sustainable coffee movement, promoting eco-

friendly agricultural practices and aiming to preserve biodiversity and improve coffee

quality.

On the inaugural day, a diverse array of events and activities were held, among which 2

sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and

another session focused on significant Cold Brew approaches and featured insights

from Julia Leach.

https://theprint.in/world/uaes-minister-of-economy-inaugurates-world-of-coffee-2024/1933106/