Page 253 - MOE ENGLISH PR REPORT - JANUARY 2024

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024

edition of the Expo is set to build upon the successes of its previous editions. It is

introducing fresh privileges and programs, including workshops and lectures, to
enhance the overall experience.

The event is showcasing various global happenings such as the Coffee Design Awards
and Best New Product Awards, aimed at acknowledging innovation and excellence in

the coffee industry while fostering collaboration and partnerships among exhibitors,

visitors and leading companies.

Serving as a vital platform, the event facilitates the unveiling of new products, exchange

of expertise and knowledge, and networking with experts and innovators in the coffee

industry. This year’s Expo is featuring the Roosters Village, Cupping Room and Brew

Bar pavilions, offering diverse experiences for visitors. Additionally, a series of

interactive sessions and workshops are focussing on the most effective approaches for
resource utilisation and sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE

Chapter, said, “We are excited about the 3rd edition of World of Coffee 2024 in Dubai,
recognising the growing significance of this event as a premier destination for coffee

enthusiasts and both local and international companies involved in coffee production.

The exhibition provides a unique opportunity to gain insights on diverse cultures and

artistic approaches to coffee preparation, stay abreast of the latest industry trends, and

engage in discussions on promoting sustainability in the coffee sector. Held in the UAE,
World of Coffee plays a pivotal role in strengthening the bonds of cooperation and

communication between international brands and their regional partners in the rapidly

expanding coffee industry. The remarkable attendance at this event, coupled with the

associated activities, underscores the increasing popularity of specialty coffee in both

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