Page 257 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:22 PM UAE's Minister of Economy inaugurates World of Coffee 2024
Haider, and another session focused on significant Cold Brew approaches and

featured insights from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, "The

2024 edition of the Expo is set to build upon the successes of its previous editions.

It is introducing fresh privileges and programs, including workshops and lectures, to

enhance the overall experience.

The event is showcasing various global happenings such as the Coffee Design

Awards and Best New Product Awards, aimed at acknowledging innovation and

excellence in the coffee industry while fostering collaboration and partnerships

among exhibitors, visitors and leading companies.

Serving as a vital platform, the event facilitates the unveiling of new products,

exchange of expertise and knowledge, and networking with experts and innovators

in the coffee industry. This year's Expo is featuring the Roosters Village, Cupping

Room and Brew Bar pavilions, offering diverse experiences for visitors.

Additionally, a series of interactive sessions and workshops are focussing on the

most effective approaches for resource utilisation and sustainable practices in the

coffee industry."Khalid Al Mulla, the Chief Executive Officer of the Specialty

Coffee Association -UAE Chapter, said, "We are excited about the 3rd edition of

World of Coffee 2024 in Dubai, recognising the growing significance of this event

as a premier destination for coffee enthusiasts and both local and international

companies involved in coffee production. The exhibition provides a unique

opportunity to gain insights on diverse cultures and artistic approaches to coffee

preparation, stay abreast of the latest industry trends, and engage in discussions on

promoting sustainability in the coffee sector. Held in the UAE, World of Coffee

plays a pivotal role in strengthening the bonds of cooperation and communication

between international brands and their regional partners in the rapidly expanding

coffee industry. The remarkable attendance at this event, coupled with the

associated activities, underscores the increasing popularity of specialty coffee in

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