Page 494 - MOE ENGLISH PR REPORT - JANUARY 2024

1/16/24, 5:12 PM Ministry of Economy reviews the new Consumer Protection Law and its implementing regulation
following up and acting on consumer complaints, and ii) imposition of administrative sanctions and fines
for acts committed in violation of the provisions of the law and its implementing regulation, and iii) acting
on grievances submitted against decisions on punitive measures."

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He continued: "The second focus area is the strengthening of deterrent measures to ensure that the
merchants, either retailers, traders or producers meet their legal obligations, to re-balance the
contractual relationship between them and the consumers. In this context, the merchants’ obligations
during the sale of a commodity or providing a service have been more elaborated, better clarified, and

broadened to include nearly 43 obligations. This is in line with the strategic objectives of the Ministry to
promote consumer rights and welfare in order to establish and ensure an enabling and secure
environment when purchasing goods or receiving service.”

H.E. noted that the majority of the merchants obligations under the new law and regulation did not exist

in previous legislations. This confirms a qualitative shift in legislation supporting consumer protection
and guaranteeing all consumer rights in the country. It further contributes to the provision of service or
commodity according to the highest quality standards as one of the objectives of the country to improve
the quality of life of citizens and residents, and in line with the vision of "We the UAE 2031".

Highlights of the new Consumer Protection Law and its executive regulation

• Establishes an integrated legislative system to protect consumers' rights and provide the highest
standards of protection to consumers when purchasing goods, and services from suppliers.

• For the first time in the country, a list of 46 offences has been introduced, with fines for the violation
of some cases going up to AED 1 million, to deter any infringements on consumer rights guaranteed by

the law and its implementing regulation.

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