Page 95 - MBRF PR REPORT - February 2024

2/20/24, 10:39 AM PRESSR: ‘Bil Arabi’ initiative forms strategic collaborations — TradingView News
contributor to its publication across all platforms.” He further thanked the

Foundation for its efforts and confidence in the magazine’s role in supporting
this pioneering mission.

Ahmed Elgamal, CEO of New Digital Solutions, highlighted the historical

responsibility imposed by the reliance on artificial intelligence (AI) on content

from websites and digital platforms to shape its responses and directions. He

emphasized the crucial duty to enhance, develop and improve Arabic content.

Elgamal underscored the necessity for collaborative efforts among agencies,
institutions, and companies, further signifying the importance of the

partnership between the MBRF, a leader in knowledge dissemination, and New

Digital Solutions, a digital and AI company, to attain the desired goals and

maximize digital impact.

Vital Language

Launching the Bil Arabi initiative took place on the occasion of the annual World

Arabic Language Day on 18th of December, which was set by the United Nations

General Assembly. The initiative aims to change existing stereotypes about the

Arabic language, emphasizing its universal significance. It actively promotes the
utilization of Arabic on online platforms, especially on social media,

encouraging Arabs to communicate in their mother tongue.

The initiative, along with its partners, will translate prominent books, articles,

periodicals, and scientific research in vital fields into Arabic. Additionally, a

comprehensive program of activities and debates will be initiated to celebrate

the Arabic language.

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