Page 90 - MBRF PR REPORT - February 2024

2/20/24, 10:39 AM ‘Bil Arabi’ initiative forms strategic collaborations to drive ongoing efforts - Middle East News 247
Ahmed Elgamal, CEO of New Digital Solutions, highlighted the historical responsibility imposed by the
reliance on artificial intelligence (AI) on content from websites and digital platforms to shape its responses

and directions. He emphasized the crucial duty to enhance, develop and improve Arabic content. Elgamal
underscored the necessity for collaborative efforts among agencies, institutions, and companies, further
signifying the importance of the partnership between the MBRF, a leader in knowledge dissemination, and

New Digital Solutions, a digital and AI company, to attain the desired goals and maximize digital impact.

Vital Language

Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic Language Day on
th
18 of December, which was set by the United Nations General Assembly. The initiative aims to change
existing stereotypes about the Arabic language, emphasizing its universal significance. It actively promotes
the utilization of Arabic on online platforms, especially on social media, encouraging Arabs to communicate in
their mother tongue.

The initiative, along with its partners, will translate prominent books, articles, periodicals, and scientific

research in vital fields into Arabic. Additionally, a comprehensive program of activities and debates will be
initiated to celebrate the Arabic language.

Last Updated on 20 hours by Middle East News 247

https://menews247.com/bil-arabi-initiative-forms-strategic-collaborations-to-drive-ongoing-efforts/ 4/4