Page 89 - MBRF PR REPORT - February 2024

2/20/24, 10:39 AM ‘Bil Arabi’ initiative forms strategic collaborations to drive ongoing efforts - Middle East News 247
diversity.” He further highlighted the significance of Arabic as a bridge for communication and the exchange
of knowledge across generations, playing a key role in preserving cultural identity. He also emphasized the

importance of producing media content that upholds and values the rich historical importance of the Arabic
language.

Content that Meets Expectations

Mazen Singer, Chief Strategy Officer at Nabd, expressed his pride in the media collaboration with the

initiative and highlighted its uniqueness in the Arab world. He said, “The initiative aligns seamlessly with our
vision at Nabd, and we are committed to enriching the Arabic language by providing the public with access to

Arabic content that resonates with their interests and aspirations across different age groups.”

Nashaat Eldeehy, CEO of TeN TV, expressed the channel’s dedication to participating in the initiative due to

its significant role in reinforcing the importance of Arab identity. He highlighted the initiative as a genuine and
serious effort that serves as a unifying language for a large population across the globe. Additionally, he
discussed the channel’s visual and digital content, emphasizing its focus on fostering a sense of belonging

and interest in the Arabic language. The channel allocates substantial content areas to explore the language
and its educational aspects, especially catering to younger generations. Eldeehy praised the efforts of the
MBRF in preserving and promoting the dissemination of the Arabic language.

For his part, Abbas Nasser, CEO of Alghad TV, said, “Arabic is not merely an identity; it serves as a
structured and seamless map encompassing all forms of thought. Simultaneously, it functions as a musical

language, showcasing a broad range within the acoustics of its letters. To distance ourselves from Arabic is
to lose a crucial element of culture and even pleasure. Despite being one of the six major languages with the
largest literary stock and its influence extending significantly to non-Arabic languages in the Middle East,

Arabic’s presence in digital platforms and scientific discussions falls short of capturing its true richness,
largely due to the global dominance of English. This initiative seeks to revive the balance by enhancing
Arabic’s digital presence, especially among the younger generation.”

For Future Generations

Charalampos Mylonas, CEO of ADNIC, expressed his pride in supporting initiatives that foster the use and
promotion of Arabic. He said, “As one of the UAR’s prestigious national insurance companies, we are

committed to preserving our mother tongue for the generations to come. We anticipate a promising future
where Arabic holds a distinguished global position, celebrated as a language of communication and
development.”

Wissam Younane, CEO of Entrepreneur Alarabiya magazine, said, “We are pleased and honored to be a part
of the initiative, as promoting the Arabic language is our motto and by which we stand out. We are proud to

be a contributor to its publication across all platforms.” He further thanked the Foundation for its efforts and
confidence in the magazine’s role in supporting this pioneering mission.

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