Page 85 - MBRF PR REPORT - February 2024

‘Bil Arabi’ initiative forms strategic

collaborations to drive ongoing efforts in

fortifying prominence of Arabic language

February 19, 2024
10

The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) in
2013, has continued its successful journey towards promoting the Arabic language and encouraging its usage
among the youth. With a steadfast commitment to nurturing the linguistic heritage of the Arab world, the
initiative strives to inspire Arab youth to embrace their mother tongue, particularly in the digital realm,
fostering a robust presence of Arabic content across online platforms and social media channels.
The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign Affairs and
International Cooperation (MOFAIC), Dubai Electricity and Water Authority (DEWA), Al Ain News, Nabd,
Entrepreneur Alarabiya, TeN TV, and Alghad TV. It has also partnered with Abu Dhabi National Insurance
Company (ADNIC) and New Digital Solutions (NDS), among others, as an integral part of the MBRF’s efforts
that are aimed at elevating the position of the Arabic language across diverse sectors.
Preserving IdentityL:
Her Excellency Noura bint Mohammed Al Kaabi, Minister of State at the Ministry of Foreign Affairs, said, “’Bil
Arabi stands as a strategic initiative that highlights collaborative efforts to preserve the Arabic language and
reinforce its significance as a key medium of communication and understanding in the modern world.” She
further emphasized that preserving the Arabic language is essential to uphold the identity of the Arab world
and its rich culture.
Her Excellency added, “The initiative goes beyond being a mere cooperative partnership, it also represents a
strategically effective approach to preserving Arab identity and heritage while fostering stronger ties between
Arab nation and global civilization. By prioritizing the use of Arabic language in international relations and
engagements with global organizations, this initiative not only upholds Arab identity but also elevates its global
standing.”
His Excellency Saeed Mohammed Al Tayer, MD and CEO of DEWA, said, “We are pleased to be the main
sponsor of the Bil Arabi, the initiative that aligns with the vision of His Highness Sheikh Mohammed bin Rashid
Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to drive development in the Arab
world. This sponsorship also contributes to the UAE’s commitment to preserving the Arabic language, which is
recognized not only as the language of the Holy Quran but also as the cornerstone of our national identity,
history, and rich heritage. In line with DEWA’s social responsibilities, we consider the promotion of the Arabic
language as a national duty. This duty underscores the significant role the language plays in reinforcing
national identity, thereby strengthening its components. The objective is to foster a united society that takes
pride in its identity and a strong sense of belonging.”

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