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2/20/24, 10:39 AM ‘Bil Arabi’ initiative forms strategic collaborations to drive ongoing efforts - Middle East News 247

‘Bil Arabi’ initiative forms strategic collaborations to

drive ongoing efforts

By Middle East News 247 February 19, 2024

The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)

in 2013, has continued its successful journey towards promoting the Arabic language and encouraging its
usage among the youth. With a steadfast commitment to nurturing the linguistic heritage of the Arab world,
the initiative strives to inspire Arab youth to embrace their mother tongue, particularly in the digital realm,

fostering a robust presence of Arabic content across online platforms and social media channels.

The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign Affairs and
International Cooperation (MOFAIC), Dubai Electricity and Water Authority (DEWA), Al Ain News, Nabd,
Entrepreneur Alarabiya, TeN TV, and Alghad TV. It has also partnered with Abu Dhabi National Insurance
Company (ADNIC) and New Digital Solutions (NDS), among others, as an integral part of the MBRF’s efforts

that are aimed at elevating the position of the Arabic language across diverse sectors.

Preserving Identity

Her Excellency Noura bint Mohammed Al Kaabi, Minister of State at the Ministry of Foreign Affairs, said, “’Bil

Arabi stands as a strategic initiative that highlights collaborative efforts to preserve the Arabic language and
reinforce its significance as a key medium of communication and understanding in the modern world.” She

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