Page 86 - MBRF PR REPORT - February 2024

His Excellency added, “We partner with various government and private institutions to establish a knowledge-
driven environment in line with the objectives set by our wise leadership to cultivate an exceptional generation,
instill a cultural spirit, promote reading, and foster knowledge among all segments of society. Additionally, we
work towards advancing a knowledge-based economy in Dubai. I laud the Mohammed bin Rashid Al Maktoum
Knowledge Foundation for its impactful role in implementing pioneering initiatives that spread and localize
knowledge, uphold the Arabic language, and enhance the UAE’s position as a hub for content, culture, and
knowledge.”
Developing Cognitive Role:
His Excellency Jamal bin Huwaireb, CEO of the MBRF, said, “We recognize the significance of forging
partnerships with various entities as a foundational factor for the success of the initiative. These partnerships
play a pivotal role in attaining a wider reach and significant impact, further contributing to the development of
the cognitive role of the Arabic language within a diverse range of both Arab and international communities.
This effort aims to position the Arabic language as a global medium capable of staying up-to-date with modern
science and new developments. The initiative remains committed to advancing the position of the Arabic
language across various sectors, particularly in its digital presence.”
Ahmed Saeed Al-Alawi, Editor-in-Chief of Al-Ain News, said, “We take pride in our active and effective
sponsorship for the Bil Arabi initiative, a commitment that aligns with our strategic vision of bolstering the
prominence of the Arabic language. Our ongoing efforts are dedicated to fostering a thriving knowledge-based
future. It is vital to acknowledge Arabic as a fundamental component of global knowledge and cultural
diversity.” He further highlighted the significance of Arabic as a bridge for communication and the exchange of
knowledge across generations, playing a key role in preserving cultural identity. He also emphasized the
importance of producing media content that upholds and values the rich historical importance of the Arabic
language.
Content that Meets Expectations:
Mazen Singer, Chief Strategy Officer at Nabd, expressed his pride in the media collaboration with the initiative
and highlighted its uniqueness in the Arab world. He said, “The initiative aligns seamlessly with our vision at
Nabd, and we are committed to enriching the Arabic language by providing the public with access to Arabic
content that resonates with their interests and aspirations across different age groups.”
Nashaat Eldeehy, CEO of TeN TV, expressed the channel’s dedication to participating in the initiative due to its
significant role in reinforcing the importance of Arab identity. He highlighted the initiative as a genuine and
serious effort that serves as a unifying language for a large population across the globe. Additionally, he
discussed the channel’s visual and digital content, emphasizing its focus on fostering a sense of belonging and
interest in the Arabic language. The channel allocates substantial content areas to explore the language and its
educational aspects, especially catering to younger generations. Eldeehy praised the efforts of the MBRF in
preserving and promoting the dissemination of the Arabic language.
For his part, Abbas Nasser, CEO of Alghad TV, said, “Arabic is not merely an identity; it serves as a structured
and seamless map encompassing all forms of thought. Simultaneously, it functions as a musical language,
showcasing a broad range within the acoustics of its letters. To distance ourselves from Arabic is to lose a
crucial element of culture and even pleasure. Despite being one of the six major languages with the largest
literary stock and its influence extending significantly to non-Arabic languages in the Middle East, Arabic’s
presence in digital platforms and scientific discussions falls short of capturing its true richness, largely due to
the global dominance of English. This initiative seeks to revive the balance by enhancing Arabic’s digital
presence, especially among the younger generation.”
For Future Generations:
Charalampos Mylonas, CEO of ADNIC, expressed his pride in supporting initiatives that foster the use and
promotion of Arabic. He said, “As one of the UAR’s prestigious national insurance companies, we are committed
to preserving our mother tongue for the generations to come. We anticipate a promising future where Arabic
holds a distinguished global position, celebrated as a language of communication and development.”
Wissam Younane, CEO of Entrepreneur Alarabiya magazine, said, “We are pleased and honored to be a part of
the initiative, as promoting the Arabic language is our motto and by which we stand out. We are proud to be a
contributor to its publication across all platforms.” He further thanked the Foundation for its efforts and
confidence in the magazine’s role in supporting this pioneering mission.
Ahmed Elgamal, CEO of New Digital Solutions, highlighted the historical responsibility imposed by the reliance
on artificial intelligence (AI) on content from websites and digital platforms to shape its responses and
directions. He emphasized the crucial duty to enhance, develop and improve Arabic content. Elgamal
underscored the necessity for collaborative efforts among agencies, institutions, and companies, further
signifying the importance of the partnership between the MBRF, a leader in knowledge dissemination, and New
Digital Solutions, a digital and AI company, to attain the desired goals and maximize digital impact.
Vital Language:
Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic Language Day on 18 of
th
December, which was set by the United Nations General Assembly. The initiative aims to change existing
stereotypes about the Arabic language, emphasizing its universal significance. It actively promotes the
utilization of Arabic on online platforms, especially on social media, encouraging Arabs to communicate in their
mother tongue.
The initiative, along with its partners, will translate prominent books, articles, periodicals, and scientific
research in vital fields into Arabic. Additionally, a comprehensive program of activities and debates will be
initiated to celebrate the Arabic language.

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