Page 91 - MBRF PR REPORT - February 2024

2/20/24, 10:39 AM PRESSR: ‘Bil Arabi’ initiative forms strategic collaborations — TradingView News
PRESSR: ‘Bil Arabi’ initiative

forms strategic collaborations

Feb 19, 202414:15 GMT+4

Dubai, UAE: The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al

Maktoum Knowledge Foundation (MBRF) in 2013, has continued its successful

journey towards promoting the Arabic language and encouraging its usage

among the youth. With a steadfast commitment to nurturing the linguistic

heritage of the Arab world, the initiative strives to inspire Arab youth to
embrace their mother tongue, particularly in the digital realm, fostering a

robust presence of Arabic content across online platforms and social media

channels.

The initiative has formed strategic alliances with entities such as the UAE

Ministry of Foreign Affairs and International Cooperation (MOFAIC), Dubai

Electricity and Water Authority (DEWA), Al Ain News, Nabd, Entrepreneur

Alarabiya, TeN TV, and Alghad TV. It has also partnered with Abu Dhabi National
Insurance Company (ADNIC) and New Digital Solutions (NDS), among others, as

an integral part of the MBRF’s efforts that are aimed at elevating the position of

the Arabic language across diverse sectors.

Preserving Identity

Her Excellency Noura bint Mohammed Al Kaabi, Minister of State at the Ministry

of Foreign Affairs, said, “’Bil Arabi stands as a strategic initiative that highlights

collaborative efforts to preserve the Arabic language and reinforce its

significance as a key medium of communication and understanding in the
modern world.” She further emphasized that preserving the Arabic language is

essential to uphold the identity of the Arab world and its rich culture.

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