Page 94 - MBRF PR REPORT - February 2024

2/20/24, 10:39 AM PRESSR: ‘Bil Arabi’ initiative forms strategic collaborations — TradingView News
importance of Arab identity. He highlighted the initiative as a genuine and

serious effort that serves as a unifying language for a large population across
the globe. Additionally, he discussed the channel’s visual and digital content,

emphasizing its focus on fostering a sense of belonging and interest in the

Arabic language. The channel allocates substantial content areas to explore the

language and its educational aspects, especially catering to younger

generations. Eldeehy praised the efforts of the MBRF in preserving and

promoting the dissemination of the Arabic language.

For his part, Abbas Nasser, CEO of Alghad TV, said, “Arabic is not merely an

identity; it serves as a structured and seamless map encompassing all forms of

thought. Simultaneously, it functions as a musical language, showcasing a broad

range within the acoustics of its letters. To distance ourselves from Arabic is to

lose a crucial element of culture and even pleasure. Despite being one of the

six major languages with the largest literary stock and its influence extending
significantly to non-Arabic languages in the Middle East, Arabic’s presence in

digital platforms and scientific discussions falls short of capturing its true

richness, largely due to the global dominance of English. This initiative seeks to

revive the balance by enhancing Arabic’s digital presence, especially among the

younger generation.”

For Future Generations

Charalampos Mylonas, CEO of ADNIC, expressed his pride in supporting

initiatives that foster the use and promotion of Arabic. He said, “As one of the
UAR’s prestigious national insurance companies, we are committed to

preserving our mother tongue for the generations to come. We anticipate a

promising future where Arabic holds a distinguished global position, celebrated

as a language of communication and development.”

Wissam Younane, CEO of Entrepreneur Alarabiya magazine, said, “We are

pleased and honored to be a part of the initiative, as promoting the Arabic

language is our motto and by which we stand out. We are proud to be a

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