Page 133 - BRIDGESTONE PR REPORT - AUGUST 2025

8/7/25, 10:38 AM Firestone Plans Yearlong Celebration of Its 125th Anniversary | THE SHOP
New Firestone Product Launches: Firestone will introduce a range of new products designed to continue pushing the boundaries of
performance and reliability, noted the release. The brand plans to unveil multiple innovative tire solutions across the consumer
replacement and commercial segments between late 2025 and 2026.

INDYCAR Racing: Firestone’s motorsports legacy dates back to nearly the same time as the founding of the brand, with its first win
at the Indianapolis 500 in 1911. This year, that legacy continues as part of Firestone’s 125th anniversary celebrations throughout the
2026 NTT INDYCAR SERIES season. Now in its 26th consecutive season as the exclusive tire supplier, celebrations will include
activations surrounding the 110th Running of the Indianapolis 500 (May 24, 2026).

Teammate, Consumer and Trade Show Engagements: The company will have a significant presence at industry-leading events and
trade shows throughout the year, showcasing its Firestone tire lines and air springs. At select events, attendees can experience “The
Firestone Journey,” a traveling exhibit that will offer an immersive digital experience paired with authentic artifacts from the Firestone
Archives—one of America’s oldest corporate collections. This exhibit provides an opportunity to discover how Firestone has played a
role in transforming America from “then” to “now” through rarely seen historical objects and interactive content.

Appearances throughout the year will serve as a tribute to Firestone’s legacy and a bold statement of what lies ahead. A few of those
events and activations include:

King of the Hammers in Johnson Valley, California (Jan. 22-Feb. 7, 2026)
Overland Expo West in Flagstaff, Arizona (May 15-17, 2026)
The 110th Running of the Indianapolis 500 (May 24, 2026)

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