Page 135 - BRIDGESTONE PR REPORT - AUGUST 2025

8/7/25, 10:39 AM Firestone Celebrates 125 Years of Innovation and Legacy

Firestone marks over a century of leadership in performance, dependability
and value in the tire industry, the company said.

The brand will honor the milestone with new product launches, experiences
and celebrations running through August 2026.

“Founder Harvey S. Firestone was a pioneer whose life, legacy and
commitment to customers remain engrained in our DNA today,” said Scott
Damon, chief executive officer, Bridgestone West and Group President,
Bridgestone Americas. “We continuously strive to innovate—improving our
customers’ lives with our products, services and solutions—and adapt to the
evolving needs of tomorrow.”

A Year of Innovation, Heritage and Connection

Firestone will showcase its commitment to reliable products and solutions
during the year-long celebration.

The brand will highlight its heritage and vision for future mobility through
launches and engaging consumer activations.

Firestone said it will connect with customers, partners and consumers across
the country during the milestone year.

Vagabonds Expeditions: A Nod to History

To begin the 125th anniversary, Firestone invited storytellers on an off-road
drive through Bighorn National Forest in Wyoming.

Wyoming’s remote terrain evokes Harvey Firestone’s early 1900s
“Vagabonds” journeys with Edison, Ford and Burroughs.

The expedition reflects those adventures and celebrates Firestone’s legacy of
capability, exploration and confidence on rugged roads.

Firestone will continue hosting “Vagabonds” experiences to explore remote
American landscapes and honor Harvey’s adventurous spirit.

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