Page 136 - BRIDGESTONE PR REPORT - AUGUST 2025

8/7/25, 10:39 AM Firestone Celebrates 125 Years of Innovation and Legacy
The company will launch new products that push performance and reliability
in both consumer and commercial segments.

Upcoming Firestone Product Launches

The brand will unveil multiple tire solutions between late 2025 and 2026
across replacement and commercial categories.

These launches reinforce Firestone’s commitment to innovation and to
meeting future transportation needs.

Honoring Firestone’s Motorsports Legacy in INDYCAR

Firestone began its motorsports legacy with a win at the Indianapolis 500 in
1911.

This year, the brand continues that legacy during its 125th anniversary and
the 2026 NTT INDYCAR SERIES season.

The company enters its 26th consecutive season as exclusive tire supplier for
the series.

Celebrations will include activations around the 110th Running of the
Indianapolis 500 on May 24, 2026.

Engagements at Trade Shows and Events

Firestone will attend major trade shows to showcase its tire lines and air
springs.

At select events, Firestone will present “The Firestone Journey,” a traveling
and immersive digital experience. The exhibit includes rare artifacts from the
Firestone Archives, one of America’s oldest corporate collections.

Visitors can explore Firestone’s role in transforming American transportation
through interactive content and historical objects.

Firestone’s appearances throughout the year will honor its past and future
vision.

Key Activations Include:

King of the Hammers, Johnson Valley, California (Jan. 22–Feb. 7, 2026)

Overland Expo West, Flagstaff, Arizona (May 15–17, 2026)

110th Running of the Indianapolis 500 (May 24, 2026)

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