Page 36 - SOBHA REALTY PR REPORT - OCTOBER 2024

11/1/24, 9:59 AM OOH advertising: Evolution is inevitable - Campaign Middle East
OOH advertising: Evolution is inevitable

Campaign Editorial

Sobha Realty’s Ashish Parakh explains how OOH advertising is embracing change for lasting impact.

Sobha Realty’s Ashish Parakh writes on how the changing OOH landscape empowers brand advertising.

In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse consumer needs,
out-of-home (OOH) advertising has become an indispensable force.

Once considered static and outdated, it has now transformed into a dynamic, data-driven platform that integrates
advanced technology to create meaningful connections and lasting impressions.

OOH’s evolution through innovation

Historically, billboards, transit ads and posters were overlooked in favour of newer media. However, digital
screens, real-time targeting and programmatic advertising have revitalised OOH, allowing advertisers to deliver
timely, relevant messages that engage audiences more effectively.

At Sobha Realty, we’ve embraced this shift by launching the first-ever 3D anamorphic OOH advertisement for a
real estate brand in the UAE. Displayed above Roxy Cinema at The Beach, JBR, Dubai, the visuals capture our
brand essence, ‘Art of The Detail’, bringing it to life through LED technology to create a 3D optical illusion on a

two-dimensional surface.

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