Page 39 - SOBHA REALTY PR REPORT - OCTOBER 2024

OOH advertising: Evolution is inevitable

Story by Shantelle Nagarajan

• 20h • 3 min read

OOH advertising: Evolution is inevitable© Provided by Campaignme.com

In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse
consumer needs, out-of-home (OOH) advertising has become an indispensable force.

Once considered static and outdated, it has now transformed into a dynamic, data-driven platform
that integrates advanced technology to create meaningful connections and lasting impressions.

Additionally, OOH generates the highest levels of consumer recall, outpacing print, radio and
television, which is crucial in today’s oversaturated media environment.
A prime example of OOH’s impact is our 3D anamorphic billboard at JBR, located in one of Dubai’s
most vibrant neighbourhoods. It attracts attention from locals, tourists and global investors alike,
showcasing the brand’s commitment to innovation and luxury.

Complementing digital campaigns

https://www.msn.com/en-ae/news/other/ooh-advertising-evolution-is-inevitable/ar-
AA1tg5ts?ocid=BingNewsSerp