Page 40 - SOBHA REALTY PR REPORT - OCTOBER 2024
P. 40

OOH’s strengths lie in its ability to complement digital campaigns. While digital ads are targeted
               and interactive, OOH engages a broader, non-intrusive audience.

               According to research from the Outdoor Advertising Association of America (OAAA), 66 per cent of
               smartphone users took action after seeing an OOH ad, with 40 per cent seeking more information
               online. This synergy between OOH and digital amplifies brand visibility and engagement across
               multiple channels.





































































               https://www.msn.com/en-ae/news/other/ooh-advertising-evolution-is-inevitable/ar-
               AA1tg5ts?ocid=BingNewsSerp
   35   36   37   38   39   40   41   42   43   44   45