Page 38 - SOBHA REALTY PR REPORT - OCTOBER 2024
P. 38
11/1/24, 9:59 AM OOH advertising: Evolution is inevitable - Campaign Middle East
Sustainability is also a key consideration. As the industry moves toward responsible practices,
Sobha Realty is committed to using eco-friendly materials and promoting socially responsible campaigns in our
OOH efforts.
The future of OOH advertising
As technology evolves, the future of OOH looks incredibly promising. Dynamic campaigns that adapt in real-time
to weather, events or audience demographics will enable brands to deliver hyper-relevant content, driving deeper
engagement.
In a world where consumers are bombarded with digital content, OOH offers a refreshing break from the clutter.
By embracing OOH, brands can increase visibility and forge meaningful connections with their audiences.
As we continue to navigate the ever-evolving marketing landscape, OOH remains a powerful tool for building
stronger brands and creating campaigns that resonate, last and inspire.
By Ashish Parakh, Chief Marketing Officer and Chief Sales Controller, Sobha Realty
https://campaignme.com/ooh-advertising-evolution-is-inevitable/ 3/3
