Page 76 - British 2018 eflip

1. THE BOWL MUG

BRIEF
A food manufacturer is running a campaign to offer a free branded product on redemption of proof of
purchase. The aim is to send customers a re-usable product that will be used when eating the manufacturer’s
products, largely soup and pasta meals.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry the brand
name to the outer of the mug. The customer has mentioned they like the idea of a mug, but in a stylish shape
and capacity of at least 500ml.

DESIGN
Inspired by a cappuccino mug, the
team design a similar style but with a
capacity large enough for the customer’s
requirements.
THE DETAIL
Technical drawings are produced to follow
6 5 4 3 2 1
the approved initial designs.
D
D The mug will be manufactured in food-safe
plastic, in the UK, with a lead time of 6
weeks and a minimum order quantity of
1,000 pieces.
The customer decides on white as the
product colour, and will have their one-
C C
colour logo added to the outer of the mug.

B B

A Designed by Checked by Approved by Date Date A
PRODUCTION mike.brown 03/01/2017
Sheet
The tooling is produced, and an initial 4 3 2 Edition 1 1 / 1
6
5
product sample is sent to the customer for
approval.
The full production run is then completed,
products are printed, and the final bowls
are delivered to the customer ready for their
promotion.
RESULT
A large capacity food bowl, in the shape of a
stylish coffee mug.
Retail customers are delighted to receive the
gift and customer loyalty is increasing.

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