Page 79 - British 2018 eflip

4. THE MONEY BOX
BRIEF
A multi-national plant hire business wants to increase brand awareness and promote their
core marketing message of value for money. They would like to send a direct mail pack to the
administrators at customers’ businesses to encourage loyalty.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The company ideally wants a desktop product to maintain brand presence.
DESIGN
Inspired by the idea of saving money, the
design team suggest a money box, in the
shape of their customer’s most popular
6 5 4 piece of kit – a forklift truck. The product 1
2
3
will have a large print area to each side for
communicating the brand message.
D D
THE DETAIL
Technical drawings are produced to follow
the approved initial designs.
The money box will be manufactured from
hardwearing plastic, in the UK, with a lead
C time of 6 weeks and a minimum order C
quantity of 500 pieces.
The customer chooses a bright yellow for
the product colour, with a bold two colour
print to each side.
PRODUCTION
B B
The tooling is produced, and an initial
product sample is sent to the customer for
approval.
The full production run is then completed,
products are printed, and the final products
Checked by
Designed by
Date
A are delivered to the customer ready for their Date A
Approved by
03/01/2017
mike.brown
promotion.
Edition Sheet
1 / 1
6 5 4 3 2 1
RESULT
The campaign is a great success,
generating lots of social media activity,
which boosts brand awareness further.
Some customers ask for extra money boxes
for colleagues and even at home!

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