Page 78 - British 2018 eflip

3. THE ICE CREAM POT

BRIEF
A well-known ice cream manufacturer would like to run an online incentive where customers can claim a free
branded product upon entry of a code on their website. The customer would like something fun, quirky but
based around the idea of enjoying ice cream at home.
The promotion will ideally launch in 8 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry a full colour
design.

DESIGN
The team suggest creating an ice cream
pot, designed with a spoon as part of the
product.
6 5 4 Inspired by an existing product, the Brite-
3
1
2
Americano® Primo Mug, the team adapt
the design of the lid, to accommodate a
D D
small plastic spoon. The Brite-Americano
Primo Mug uses in-mould labelling to carry
a full colour design.
THE DETAIL
C Technical drawings are produced to follow C
the approved initial designs.
The pot will be manufactured in food-safe
plastic, in the UK, with a lead time of 6
weeks and a minimum order quantity of
500 pieces.
B B
The customer chooses their preferred
colour scheme, to complement their brand.

A Designed by Checked by Approved by Date Date A
mike.brown 03/01/2017
Edition Sheet
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PRODUCTION
The tooling is produced, and an initial product
sample is sent to the customer for approval.
The full production run is then completed and
the final products are delivered to the customer
ready for their promotion.
RESULT
A 250ml capacity ice cream pot carrying a full
colour design. The pot is made from food-safe
plastic, is BPA-free and top-rack dishwasher
safe.
Customers respond well to the campaign,
online traffic increases and brand loyalty is
improved.
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