Page 22 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

LOOKING AHEAD

FIFA World Cup 2026 North American Tour
TM

U.S. soccer fans are ready for the FIFA
World Cup to return to U.S. soil for the
TM
history-making sports competition. In 2026,
many family members and friends will have 80%
the opportunity to attend in person to
experience the unity and excitement many 75%
have only witnessed on TV or the internet.
A striking 80% of Latinos and 75% of non-
Latinos say it is important that the FIFA
World Cup 2026 is coming to the U.S. and
TM
North America.
1
The tournament is poised to be the next
economic boom for the sport throughout of
11 U.S. host cities and regions, including 80% Hispanic and
Los Angeles, New York/New Jersey, Miami,
of
Houston, Dallas, San Francisco, Atlanta, 75% non-Hispanic
Kansas City, Seattle, Boston and Philadelphia.
This infusion of investment and attention World Cup Viewers
from around the world comes when many say it’s important
forces and trends propelling the rise of fútbol that the U.S. will jointly host
in the United States are positioned and the FIFA World Cup 2026 TM
aligned for breakout growth.
Source: Telemundo. The Future is Fútbol | 2022 Report.

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