Page 22 - The Future is Futbol_September 2022_Draft
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THE FUTURE IS FÚTBOL | 2022 REPORT






        LOOKING AHEAD



        FIFA World Cup 2026  North American Tour
                                       TM



        U.S. soccer fans are ready for the FIFA
        World Cup  to return to U.S. soil for the
                  TM
        history-making sports competition. In 2026,
        many family members and friends will have                                        80%
        the opportunity to attend in person to
        experience the unity and excitement many                                         75%
        have only witnessed on TV or the internet.
        A striking 80% of Latinos and 75% of non-
        Latinos say it is important that the FIFA
        World Cup 2026  is coming to the U.S. and
                       TM
        North America.
                      1
        The tournament is poised to be the next
        economic boom for the sport throughout                                         of
        11 U.S. host cities and regions, including                       80% Hispanic and
        Los Angeles, New York/New Jersey, Miami,
                                                                                      of
        Houston, Dallas, San Francisco, Atlanta,                          75% non-Hispanic
        Kansas City, Seattle, Boston and Philadelphia.
        This infusion of investment and attention                             World Cup Viewers
        from around the world comes when many                                 say it’s important
        forces and trends propelling the rise of fútbol                  that the U.S. will jointly host
        in the United States are positioned and                           the FIFA World Cup 2026 TM
        aligned for breakout growth.
                                                                   Source: Telemundo. The Future is Fútbol | 2022 Report.






































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