Page 23 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

THE FUTURE IS FÚTBOL

Soccer is emblematic of the United States, brimming with multicultural growth and
energy, and uniting people from a range of backgrounds. Soccer, the engine driving
the biggest sports business in the world, is growing new audiences, increasing
viewership, and bringing professional teams to more markets across the U.S.
The road ahead for the sport is enticing, a journey that will only be made more
invigorating by the imminent arrival of the FIFA World Cup 2026 tournament in
TM
the United States.

There are countless opportunities for companies, brands, and organizations to
engage with millions of soccer Enthusiasts during and beyond the World Cup.
Fans follow soccer wherever it goes, almost every day of the year, with digital and
linear content and social media that fosters the spirit of communities and grounds
it in the sport they love. Spanish is central to the rituals and excitement of that
fan experience. Non-Latinos and English speakers alike say they are looking to be
swept away by the energy and traditions that originated in fútbol-loving countries.
For many, soccer is culture and holds the power to inspire and uplift communities;
it is part of our identity and is growing into a major force in U.S sports.

©2022 Telemundo. All rights reserved. 23