Page 25 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

SOURCES CONTRIBUTORS

1 Telemundo. The Future is Fútbol | 2022 Report. NBCUniversal Telemundo Enterprises
2 Gallup Daily Tracking Survey, Conducted December 2012 Alfredo Richard • EVP, Corporate Communications,
and April 2019. NBCUniversal Telemundo Enterprises
3 "World Cup Moments, 1994: Penalties Decide Low Key but
Financially Successful American Tournament." Malta Federico Garza • SVP, Research, Strategy and Insights,
Independent, June 2018.
4 "MLS Announces Plans to Expand to 30 Teams." MLS Soccer, NBCUniversal Telemundo Enterprises
April 2019. Eva Gonzalez • VP, Corporate Affairs and Corporate
5 “How many trophies have the USWNT won? Record, most Communications, NBCUniversal Telemundo Enterprises
appearances & top goalscorers.” GOAL, July 2021.
6 "Competition between Sports for Fans' Money and Attention Is Gabriela Escalona • Senior Director, Strategy and
Increasingly Fierce." The Economist, October 2019. Insights, NBCUniversal Telemundo Enterprises
7 Badenhausen, Kurt. "Los Angeles FC Tops Sportico's 2021 MLS Estela R. Garcia • Senior Director, Corporate
Valuations at $860 Million." Sportico.com, July 2021.
8 Bonn, Kyle. "Celebrity Owners in MLS: Mahomes, Ferrell, Communications, NBCUniversal Telemundo Enterprises
Mcconaughey and All the Well-Known Investors in the US Robert Lemus • Specialist, Corporate Communications,
League." The Sporting News, May 2022. NBCUniversal Telemundo Enterprises
9 "ACFC Founders." Angel City FC, 2022.
10 MRI Simmons Winter USA. Weighted to the population, Soccer
Fans vs. Other Sports Fans, 2022. Primavera Strategic Planning
11 Koeshartanto, Mike. "Soccer on U.S. TV - 2021 Recap." Gilt Edge
Soccer Marketing, January 2022. Adrienne Pulido • President, Primavera Strategic
12 "More than Half the World Watched Record-Breaking 2018 Planning
World Cup." FIFA, December 2018. Daniela Kayser • Research Manager, Primavera
13 "Telemundo Deportes' Exclusive 2018 FIFA World Cup Strategic Planning
TM
Coverage Delivers Unprecedented Audience, Attention &
Accolades." NBC Sports Group Press Box, NBC Sports Group,
July 2018.
14 Coutinho da Silva, Edson, and Alexandre Luzzi Las Casas. "Sports
Fans as Consumers: An Approach to Sport Marketing." British
Journal of Marketing Studies, European Centre for Research
Training and Development UK, April 2017.
15 Jones, J. Sam. "How FIFA and eMLS Are Creating the Next
Generation of Soccer Fans: Sam Jones." MLS Soccer, June 2020.
16 Fisher-Shotton, Rowan. "Best FIFA Streamers."
Gamer Journalist, February 2022.
17 2018 Telemundo World Cup TA Ratings Analysis Program
Report.
18 "National Student Survey Analysis 2020-2021." Aspen Institute:
Project Play, Resonant Education, November 2021.
19 Riddell, Don. “Matthew McConaughey: How actor’s wife
‘injected’ soccer into his blood.” CNN, April 2021.

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