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THE FUTURE IS FÚTBOL | 2022 REPORT
The Evolving U.S. Soccer Mom
Numbering over 31 million, Latinas in the U.S. are influencing what it means to be a soccer mom. They help stoke
their children's interests and pass along an understanding of what the sport represents to family. Soccer can bring
families of diverse backgrounds together on and off the field and serves as a bridge across cultures and generations.
It can also serve as a reflection of culture and a place of shared understanding and passion that parents say they
want their children to know. When it comes to World Cup viewing, children are seemingly everywhere. Most Latina
World Cup viewers (76%) say they encourage their kids to follow the World Cup and professional soccer, a sentiment
shared by 60% of non-Latina moms, underscoring fútbol's prominent role in family life.
1
ENCOURAGE MY KIDS TO FOLLOW THE WORLD CUP
AND PROFESSIONAL SOCCER
76%
60%
LATINA NON-LATINA
MOMS MOMS
Source: Telemundo. The Future is Fútbol | 2022 Report.
20 ©2022 Telemundo. All rights reserved.
