Page 15 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

Biggest Multi-Platform Sporting Event

Fans follow soccer and the World Cup wherever it
goes. The ability of fans to watch and engage on any
screen had a monumental impact on the growing
World Cup fandom. The incremental viewership from MULTIFACETED.
live streaming helped make the 2018 FIFA World
Cup the biggest multi-platform sports event in MULTICULTURAL.
TM
Spanish-language history. Four years later, various
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digital streaming options provide fresh ways to watch MULTIPLATFORM.
games and offer highlights and stories about players
and teams. Together, linear TV, digital, streaming, THE MORE MULTI, THE MERRIER.
and social provide new forms of multi-platform
connectedness so that fútbol fandom never has to
turn off. Above all, TV reigns as the top device 90% of
Hispanics plan to use to watch the event, followed by
an array of mobile devices.

DEVICES HISPANIC VIEWERS PLAN TO USE TO WATCH THE WORLD CUP

90% 34% 17% 15% 8%
TELEVISION SMARTPHONE COMPUTER TABLET GAME
CONSOLE
Source: Telemundo. The Future is Fútbol | 2022 Report.

The FIFA World Cup 2022 is expected to be the HOW HISPANIC VIEWERS PLAN
TM
world’s biggest multi-platform sports event ever. TO WATCH THE WORLD CUP
Two-thirds (67%) plan to watch the tournament
on broadcast TV and 42% plan to stream the
games. About 87% of Latino World Cup viewers are
interested in following news and updates, 85% game BROADCAST TV 67%
highlights, 78% game stats, 76% behind-the-scenes
stories about the players, 75% pre-game or post-
game commentary, 75% social media commentary,
and 74% expert analysis.
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STREAM 42%
The event is an interactive and live experience, and
some fans say they do not consider themselves
merely viewers, they believe their presence
and engagement could influence their team's Source: Telemundo. The Future is Fútbol | 2022 Report.
performance and outcome. 14

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