Page 10 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

Latinos Fuel Growth

Hispanics are the country's most fervent soccer ambassadors. Among U.S. Latinos ages 16 and older, almost three-
quarters (73%) say they are soccer fans, and three times more Hispanics call themselves Superfans (22%) compared
to non-Hispanics (7%).
1

LEVELS OF SOCCER FANDOM IN THE U.S.

HISPANIC 22% 35% 29% 14%

NON- 7% 26% 40% 27%
HISPANIC

SUPERFAN REGULAR CASUAL OCCASIONAL
FAN FAN FAN

Source: Telemundo. The Future is Fútbol | 2022 Report.

Hispanics are

3X more likely

to be fútbol

Superfans.

10 ©2022 Telemundo. All rights reserved.