Page 6 - The Future is Futbol_September 2022_Draft
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THE FUTURE IS FÚTBOL | 2022 REPORT
TABLE OF CONTENTS
FOREWORD .................................................................................... 3
EXECUTIVE SUMMARY ................................................................. 4
THE STATE OF SOCCER IN THE UNITED STATES...................... 7
Soccer is the Fastest-Growing Major Team Sport .............. 7
Soccer is a Multi-Billion Dollar Business ............................ 8
Fútbol Passion Sells .......................................................... 9
Soccer is 24/7 ........................... ....................................... 9
Latinos Fuel Growth ......................................................... 10
THE WORLD CUP MEGA EVENT................................................... 12
The Staggering Reach of the World Cup ............................ 12
When Fútbol is Everything ................................................ 13
As Big as a Holiday ............................................................ 14
Biggest Multi-Platform Sporting Event ............................. 15
THE POWER OF SPANISH............................................................. 17
Neuroscience Study of the Fútbol Fan............................... 18
LATINAS ARE WATCHING AND BRINGING THEIR KIDS ...... 19
Latina Fandom is Big and Growing .................................... 19
The Evolving U.S. Soccer Mom .......................................... 20
Becoming the First Choice Sport of Young People
in the U.S. ......................................................................... 21
LOOKING AHEAD............................................................... 22
FIFA World Cup 2026 North American Tour .................... 22
TM
THE FUTURE IS FÚTBOL.............................................................. 23
METHODOLOGY ............................................................................. 24
SOURCES......................................................................................... 25
CONTRIBUTORS ............................................................................ 25
ABOUT ............................................................................................. 26
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