Page 9 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

Fútbol Passion Sells

Soccer fans are powerful influencers who display their
loyalty like a badge of honor. Fans follow players and
teams year-round as celebrities and representatives LANGUAGE SHARE OF SOCCER BROADCAST
of national origin and sources of local pride. Indeed, IN 2021
soccer fans spend 7% more than average sports
fans on team sports clothing and are more likely to
purchase sports-related items like tickets, equipment,
and memorabilia. Soccer fans also spend money
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on food and beverages for watch parties and other 45% 55%
gatherings, travel to games or watch events, and event-
related merchandise. English / Spanish
Other
Soccer fans are eager to buy sports merchandise to
deepen their interaction with teams and players. The
more loyal the fans, the more they engage with and
consume all kinds of products to immerse themselves Source: "Soccer on U.S. TV - 2021 Recap."
in the fan experience. Gilt Edge Soccer Marketing.

Soccer is 24/7

Soccer matches were available for viewing almost Fans are increasingly able to get a daily fix of on-air
every day in 2021, with only six days that year without and streamed games on TV, internet, and social media.
a soccer game broadcast on TV. Stations aired over As a result, more availability is deepening involvement,
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4,600 individual soccer games on TV, and over half further developing soccer's U.S. fanbase. In other
(55%) were in Spanish, given the demand from Latino words, the sun never sets on soccer.
audiences. On top of that, digital platforms boosted
that reach more than twofold, with over 10,000 games
streamed in 2021.
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THE SUN NEVER SETS

ON SOCCER

There were
only 6 days

without a match
on TV in all of 2021.

Source: Koeshartanto, Mike.
Gilt Edge Soccer Marketing, January 2022.

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